Retha Groenewald photoIf you need an experienced professional web copywriter, then you are at the right place. I can help you and here’s why…


Comprehend your business/ministry

I am familiar with needs, challenges, and victories in both, business and ministry. This awareness gives me a deeper understanding how to write web content for your business or ministry to

  • increase conversions,
  • expand your reach, and
  • to proclaim the Gospel.

I have first-hand experience in business and ministry.

As a graduate in law, nutrition, commerce, and theology, I understand the terminology of different industries. In addition, my working experience as a

  • nutritionist,
  • sales consultant for a pharmaceutical company,
  • estate agent,
  • lawyer, and
  • writer,

gives me an understanding of the business aspects of different markets.

My experience as a

  • Bible teacher,
  • mentor, and
  • freelance writer for the Christian market,

allows me to grasp first-hand how ministries and churches function.


Feel immediately at home

My copywriting is based on Christian values (honesty, integrity, responsibility, kindness, commitment, loyalty).

You will immediately feel at home with me because you have similar values. When working together,  you can expect from me to be

  • Truthful and honest,
  • On time and keep deadlines,
  • Professional and dedicated,
  • Friendly and easy to work with,
  • Committed to your project,
  • Loyal to you—my client, and
  • Enthusiastic with a positive outlook.


Getting your message across

Your client has a need, a problem that your product or service solves. The secret is to get this message across to your client in such a manner that he sees the value of your product/service and purchases it.

My years in sales taught me how to read an audience and to respond accordingly. This helps to discern the hidden conversation in your client’s head and to present your product/service as the answer to that conversation.


Uniqueness of your product

Research is vital to find that golden nugget that enhances the uniqueness of your product. That sets your product or service apart from the competition.

I learned how to research as a

  • post-graduate student,
  • a lawyer working on a case,
  • theology student for my thesis, and
  • Christian freelance writer when writing articles, blog posts and sermons.

And best of all, I enjoy research!


AWAI Verified Copywriter

I am an American Writers and Artist Institute (AWAI) verified copywriter. AWAI is the world industry leader in training professional copywriters.

As an AWAI graduate of several highly-specialized courses, I have advanced training in all aspects of web copywriting:

  • websites,
  • blogs,
  • newsletters,
  • email campaigns,
  • special reports
  • white papers,
  • social media management…


 What I do when I’m not writing…

I read, play with my dogs, and do other fun stuff humans do.

I live in beautiful South Africa in the Western Cape…THE best place to be… with beaches, mountains, farmlands, and wine estates.

My personal dream is to spread the Gospel through writing and teaching. As a result, my goal is to write and publish Christian fiction and an online Bible course. For people who want to know more about the Word of God. So that they can apply it daily in their lives—at home and at work.

I’m passionate about the Bible. Therefore, one of my favorite pastimes is to study the Bible. I like finding the answers to life’s questions within God’s Word…